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Pepsi-Cola North America
Brand Strategy Development Projects on:
Pepsi One, Wild Cherry Pepsi, Mountain Dew Code Red, and Sierra Mist.
Pepsi One:
Advertising Copywriting
Wild Cherry Pepsi: Positioning Concept Work for Consumer Research and Advertising Strategy
New Mountain Dew Code Red: Developed Pre-Launch Positioning Concepts for Consumer Research and Advertising Strategy
New Sierra Mist:
Positioning and Strategic Work for a new Lemon-Lime Entry that competes with Sprite and 7UP.
Positioning Concepts for Consumer Research and Advertising Strategy.
Launch News. |